Article id44 - Kimora Lee Simmons Expands Her Brand As She Announces Baby Phat Beauty - DataScientist
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"We get a percentage of the sales," Katharine Downing Myers says of the copyright. Even more compromising, according to Grant, is the fact that Katharine Cook Briggs and Isabel Myers created the framework in their living room before doing any robust scientific research, rather than the other way around. Yet ETS did not want to promote the indicator or administer it as part of its testing portfolio, so by 1975 Isabel struck a deal with Stanford professor John Black allowing his young publishing company, Consulting Psychologists Press (now CPP), to take over the exclusive publishing rights. "I used it practically, but I didn’t use it in any of my research," Thore­sen says. Isabel Myers would turn out, by her own rubric, to be an INFP - an introvert, an intuitor, a feeler and a perceiver. As a result, CPP has combined the power of its own marketing efforts and its roughly 200 employees with the sales efforts of the thousands of professional-development coaches who pay CPP for certification and then essentially sell the test on the publishing company’s behalf. Over several years, Isabel administered tests to more than 5,000 students, charted their personalities and then looked for correlations between their psychological type and the medical specializations they chose

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